Hailuo
Hailuo 2.3
Hailuo 2.3 is MiniMax’s high-fidelity AI video generation model designed to create realistic motion, expressive characters, and cinematic visuals. It supports both text-to-video and image-to-video, handling complex movements, lighting changes, and detailed facial expressions with stability and consistency.
Pricing
| Tier | UniRoute | Market |
|---|---|---|
| image-to-video · Standard-6.0s-768p | $0.15 | $0.28 |
| image-to-video · Pro-6.0s-768p | $0.225 | — |
| image-to-video · Standard-10.0s-768p | $0.25 | $0.56 |
| image-to-video · Standard-6.0s-1080p | $0.25 | — |
| image-to-video · Pro-6.0s-1080p | $0.40 | $0.49 |
per video
About this model
Use the Hailuo 2.3 API to generate short promotional videos from a simple text prompt—perfect for e-commerce product showcases, UGC-style ads, and landing-page hero videos. You can automatically produce multiple variations, A/B test them, and publish at scale.
Deep dive
Automated Short-Form Marketing Videos
Use the Hailuo 2.3 API to generate short promotional videos from a simple text prompt—perfect for e-commerce product showcases, UGC-style ads, and landing-page hero videos. You can automatically produce multiple variations, A/B test them, and publish at scale.
Image-to-Video Transformation for Creative Assets
Turn a static image into a moving sequence using Hailuo 2.3 image to video API. Perfect for transforming product renders, concept art, or campaign key visuals into animated motion clips, enabling brands and creative teams to repurpose existing assets into dynamic content.
AI Storytelling and Character Animation
Creators can build narrative-driven videos where characters show natural body movement and facial micro-expressions. With Hailuo 2.3 text to video API, you can describe a scene—camera motion, mood, environment—and receive a cinematic output suitable for social content, episodic storytelling, or product demo intros.
Call it with one request
Works with the OpenAI SDK — just change the base URL.
curl https://api.uniroute.dev/v1/video/generations \
-H "Authorization: Bearer $UNIROUTE_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"model": "hailuo-2-3",
"prompt": "Drone shot over a neon city at night",
"duration": 8
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